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Single Client Success Story: Premium Pearl Jewelry Brand
Real results from e-commerce growth, local business marketing, and innovation projects
Are You Stuck in the 7-Figure Plateau?
You've built a successful e-commerce business generating over $1M annually, but growth has stalled. You're burning budget on ads that don't convert, struggling to coordinate creative teams, and lacking the strategic marketing leadership needed to break through to 7 figures.
Traditional agencies execute campaigns but don't think strategically about your business. You need a CMO, but can't justify the $200K+ salary for a full-time executive.
That's where fractional CMO services come in. You get executive-level marketing strategy, hands-on campaign management, and team leadership—without the full-time cost.
More Than an Agency. Your Strategic Growth Partner.
I don't just run campaigns. I become part of your business, thinking strategically about growth, building and directing creative teams, and managing all marketing channels with the precision and commitment of an in-house CMO—at a fraction of the cost.
Fractional CMO Services
Strategic marketing leadership and planning, team building and management, growth strategy development, and KPI tracking.
- • Marketing strategy & roadmap
- • Team leadership & coordination
- • Budget allocation & ROI optimization
Paid Social Advertising (Meta)
Facebook & Instagram ad campaigns with advanced targeting, creative strategy, and campaign optimization for maximum ROAS.
- • Campaign setup & optimization
- • Audience research & targeting
- • Creative testing & iteration
AI-Powered Creative Production
AI-generated product photoshoots and videos for ads. Rapid creative iteration and testing with cutting-edge technology.
- • AI product photography & video
- • Rapid creative testing
- • Cost-effective production
Email & SMS Marketing
Strategic campaign planning, automated flows, list segmentation, and revenue-focused copywriting with performance tracking.
- • Automated email & SMS flows
- • List segmentation & personalization
- • Campaign analytics & optimization
Mobile Wallet Marketing
Digital loyalty programs, event tickets, and push notification campaigns. A new marketing channel beyond email and SMS.
- • Apple Wallet & Google Pay integration
- • Loyalty cards & event tickets
- • Push notifications & automation
Social Media & Google Business
Profile setup and optimization, content strategy, review collection systems with NFC + QR cards, and local SEO.
- • Google Business Profile optimization
- • NFC + QR review collection systems
- • AI-powered review responses
Your Path to Predictable, Sustainable Growth
A proven 5-step process that transforms your marketing from cost center to profit engine.
Strategy Call
We start with a deep-dive consultation to understand your business, current challenges, and growth goals. I'll analyze your existing marketing efforts and identify opportunities for immediate improvement.
Custom Growth Plan
I'll create a comprehensive marketing strategy tailored to your business, including channel recommendations, budget allocation, creative direction, and 90-day roadmap.
Team Integration
I seamlessly integrate with your existing team (or build one from scratch), directing designers, video editors, and other specialists to execute the strategy flawlessly.
Execute & Optimize
I personally manage your campaigns across all channels—Meta ads, email, SMS, and emerging platforms—constantly testing, optimizing, and scaling what works.
Scale & Grow
As results compound, we reinvest profits into proven channels, expand to new opportunities, and systematically scale your business to 7 figures and beyond.
Proven Results. Real Growth.
See how strategic marketing leadership transformed these e-commerce businesses.
Why Work With Me?
Not just another agency. A strategic partner invested in your success.
Proven Track Record
I've personally generated over $12M in revenue for e-commerce brands, with documented case studies showing consistent, sustainable growth.
Hands-On Approach
I don't delegate to junior team members. I personally manage your campaigns, direct your creative team, and make strategic decisions for your business.
Strategic Thinking
I'm not just executing tasks—I'm thinking about your business holistically, identifying opportunities, and making decisions that drive long-term growth.
Cutting-Edge Innovation
I stay ahead of the curve with AI-powered creative production, mobile wallet marketing, and emerging channels that give you a competitive advantage.
Transparent Communication
You'll always know exactly what's happening with your marketing, why decisions are being made, and what results we're achieving.
Exclusive Focus
I work with a select group of established brands, ensuring each client gets the personalized attention and strategic focus they deserve.
Meet Your Fractional CMO
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I'm Adrian Dorobantu, and my path to becoming a fractional CMO is unconventional. I started as an automotive engineer, working for Delphi and Ford Motor Company in the UK after earning my BEng in Automotive Engineering from the University of Sunderland.
But I always had an entrepreneurial spirit. In 2015, I invested $5,000 in an Amazon FBA course and launched my first e-commerce business. While that venture didn't succeed, it taught me invaluable lessons about online marketing and data-driven strategies.
In early 2019, I founded OneStep Social Ads. By late 2019, I landed my first major client: a premium pearl jewelry e-commerce brand. I launched a chatbot campaign that was so successful, ManyChat wrote a case study about it. That was just the beginning.
I gradually took over their entire paid social, email, and SMS marketing. The results: from $362K in 2019 to $2.8M in 2020 (8.17 ROAS), peaking at $8.33M in 2023 (5.78 ROAS). That's over 6 years of consistent, sustainable growth.
Today, I work exclusively with established e-commerce brands making $500K+ annually who are ready to scale to 7 figures. I bring the strategic thinking of a CMO, the execution skills of a performance marketer, and the innovation mindset of a tech entrepreneur—all at a fraction of the cost of a full-time executive.
Client Results at a Glance
Real results from real clients across e-commerce, local business, and innovation projects
My Approach
I believe in building long-term partnerships, not transactional relationships. When you work with me, I become invested in your success. Your wins are my wins, and I'm committed to helping you achieve your most ambitious growth goals. When I'm not scaling e-commerce brands, I'm exploring the latest marketing technologies—from AI-generated creative to mobile wallet marketing—ensuring my clients always have access to cutting-edge strategies that give them a competitive advantage.
What Clients Say
Real feedback from real clients who've experienced transformational growth.
"Working with OneStep Social Ads completely transformed our business. The strategic thinking, hands-on management, and consistent results have been game-changing. We finally have a marketing leader who truly understands e-commerce."
Pearl Jewelry Client
E-Commerce Brand Owner
"The level of expertise and dedication is unmatched. From day one, I felt like I had a true partner invested in my success. The ROI has been incredible, and the growth has exceeded all my expectations."
Shopify Store Owner
Fashion E-Commerce
"Finally, someone who doesn't just execute campaigns but actually thinks strategically about the business. The combination of hands-on management and strategic vision is exactly what we needed to break through our growth plateau."
E-Commerce Brand Owner
Home Goods
Ready to Scale to 7 Figures?
If you're an established e-commerce brand making $500K+ annually and you're ready for strategic marketing leadership that drives real growth, let's talk.
Limited availability. I work with a select number of clients to ensure each partnership gets the attention it deserves.