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Proven Results. Real Growth.
Real performance data from real campaigns. No fluff, just measurable results.
Premium Pearl Jewelry Brand: $362K → $40M+
One of the biggest online pearl jewelry sellers in the US. Generated $40.9M+ in total revenue through strategic Meta Ads ($28.8M) and SMS Marketing ($12.2M) over 6+ years of partnership.
Year-by-Year Performance
Performance Analytics
Year-over-Year Revenue Growth
* 2025 data as of November 10, 2025 (Year-to-Date)
ROAS Performance by Year
Average ROAS
5.95x
Peak ROAS
8.43x
View Raw Performance Screenshots(Click to expand)
SMS Marketing: 89x Average ROAS
Implemented comprehensive SMS marketing strategy alongside Meta Ads, generating $12.2M in revenue from just $187K in spend over 4 years.
Year-by-Year Performance
Key Achievements
- •$12.2M total revenue from SMS marketing alone
- •89x average ROAS across 4 years (2022-2025)
- •198x ROAS in 2022 - exceptional launch year performance
- •Only $187K total spend over 4 years
- •Consistent performance with 37-198x ROAS range
- •Complemented Meta Ads strategy for multi-channel growth
Why SMS Marketing Works
SMS marketing delivered exceptional ROAS by reaching customers directly on their phones with personalized offers, abandoned cart reminders, and exclusive promotions. The 198x ROAS in 2022 demonstrates the power of SMS as a high-converting, low-cost channel when implemented strategically alongside paid social media.
Strategy & Approach
What I Did
- • Launched successful chatbot campaign (featured in ManyChat case study)
- • Took over full paid social media (Facebook & Instagram ads)
- • Implemented comprehensive email marketing strategy
- • Built SMS marketing automation flows
- • Directed creative team for ad production
- • Developed data-driven testing framework
- • Optimized campaigns for consistent ROAS
Key Results
- • 6+ years of ongoing partnership (2019-present)
- • $40.9M+ total revenue generated (Meta + SMS)
- • $28.8M from Meta Ads, $12.2M from SMS Marketing
- • 89x average ROAS on SMS (198x peak in 2022)
- • 2,200% growth from baseline to peak
- • Maintained 4.3-8.17 ROAS on Meta Ads
- • Sustainable, multi-channel growth strategy
Review System: 832 → 1,883 Reviews
Implemented NFC + QR code review collection system with AI-powered personalized responses for Simared Complex Turistic.
Simared Complex Turistic
B-owl Restaurant
Performance Data
System Features
Technology
- • NFC-enabled review collection cards
- • QR code integration for easy access
- • Placed strategically in-restaurant and at checkout
- • Mobile-optimized review flow
- • Direct Google Business Profile integration
AI-Powered Responses
- • Personalized replies based on review content
- • Brand voice and personality matching
- • Not generic "thank you" responses
- • Addresses specific customer feedback
- • Builds genuine customer relationships
Chatbot & Mobile Wallet Success Stories
Pioneering mobile wallet marketing in Romania and innovative chatbot campaigns that drove exceptional results and earned industry recognition.
Mobile Wallet Marketing Pioneer in Romania
One of the first marketers in Romania to implement mobile wallet technology (since 2019). First to integrate with Simared Complex's physical turnstile entry system for membership cards, and deployed event ticketing for sole.ro influencer events. This cutting-edge technology is virtually unknown in the Romanian market.
Christmas 2019 Chatbot Campaign
- • Launched just before Christmas 2019
- • Automated customer engagement at scale
- • Drove significant holiday sales
- • Became the foundation for ongoing partnership
- • Led to taking over all paid social, email & SMS
B-owl Mobile Wallet Loyalty Program
- • Mobile wallet loyalty cards (Apple Wallet / Google Pay)
- • Push notifications directly to customer phones
- • Chatbot-powered automated point tracking
- • Personalized rewards and offers via Messenger
- • 385 mobile wallet installs (+1906% growth)
- • 218 loyalty redemptions (+111% growth)
Simared Complex: Mobile Wallet Pioneer
First in Romania to integrate mobile wallet technology with physical turnstile entry systems. Worked with Simared Complex (major sports and entertainment venue) to implement digital membership cards that work seamlessly with their access control infrastructure.
Membership Card Integration
- • Digital membership cards in Apple Wallet & Google Pay
- • QR code scanning at physical turnstiles
- • Real-time access control integration
- • Automated membership renewal notifications
- • First implementation of this technology in Romania
Event Ticketing System
- • Mobile wallet tickets for sole.ro influencer events
- • Contactless entry with QR code validation
- • Push notifications for event updates
- • Eliminates paper tickets and reduces fraud
- • Cutting-edge technology virtually unknown in Romanian market
Innovation Leadership: Since 2019, I've been pioneering mobile wallet marketing in Romania. This technology is so advanced that I've never encountered another marketer in the country using it. The Simared integration represents a breakthrough in combining digital marketing with physical infrastructure.
Why Chatbot & Mobile Wallet Marketing Works
Automation at Scale
Engage thousands of customers simultaneously with personalized conversations, 24/7 availability, and instant responses.
Higher Engagement
Messenger has significantly higher open rates (70-90%) compared to email (15-25%), leading to better campaign performance.
Data-Driven Insights
Track every interaction, optimize flows based on real behavior, and continuously improve conversion rates.