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Meet Your Fractional CMO
Strategic marketing leadership for ambitious e-commerce brands ready to scale to 7 figures.
From Automotive Engineer to E-Commerce Growth Expert
My journey to becoming a fractional CMO is unconventional. I started as an automotive engineer, working for Delphi and Ford Motor Company in the UK after earning my BEng in Automotive Engineering from the University of Sunderland.
But I always had an entrepreneurial spirit. Since high school, I sold everything from phones to cars online. In 2015, I invested $5,000 in an Amazon FBA course and launched my first e-commerce business—a redesigned posture corrector. While that venture didn't succeed, it taught me invaluable lessons about online marketing, customer acquisition, and the power of data-driven strategies.
Friends who saw my marketing skills asked me to help with their businesses. That's how OneStep Social Ads was born in early 2019. I started with chatbot marketing and lead generation, but quickly realized my true passion was e-commerce growth.
In late 2019, I landed my first major client: a premium pearl jewelry e-commerce brand, one of the biggest online pearl sellers in the US. We launched a chatbot campaign just before Christmas that was so successful, ManyChat wrote a case study about it. That campaign was just the beginning.
I gradually took over their entire paid social media, email, and SMS marketing. The results speak for themselves: from $362K in 2019 to $2.8M in 2020 (8.17 ROAS), $3.7M in 2021, $3.55M in 2022, peaking at $8.33M in 2023 (5.78 ROAS), and $4.55M in 2024. As of November 2025, we've generated $3.78M with a 5.61 ROAS. That's over 6 years of consistent, sustainable growth.
Today, I work exclusively with established e-commerce brands making $500K+ annually who are ready to scale to 7 figures. I bring the strategic thinking of a CMO, the execution skills of a performance marketer, and the innovation mindset of a tech entrepreneur—all at a fraction of the cost of a full-time executive.
Track Record of Success
For this single client alone since 2020, plus additional clients across e-commerce verticals
Dedicated to e-commerce growth and performance marketing
Transforming a $300K business into $8.3M in revenue
My Core Values
Partnership Over Transactions
I believe in building long-term partnerships, not transactional relationships. When you work with me, I become invested in your success. Your wins are my wins, and I'm committed to helping you achieve your most ambitious growth goals.
Results-Driven Approach
Every decision I make is backed by data and focused on driving measurable results. I don't believe in vanity metrics—only revenue, ROAS, and sustainable growth that impacts your bottom line.
Innovation & Adaptation
The marketing landscape is constantly evolving. I stay ahead of the curve with AI-powered creative, mobile wallet marketing, and emerging channels—ensuring my clients always have a competitive advantage.
Excellence in Execution
Strategy without execution is worthless. I personally manage every aspect of your campaigns with the attention to detail and commitment of an in-house CMO, ensuring flawless implementation.
My Approach
I'm based in Romania (where I'm originally from), but my company is registered in the UK after living there for 10 years. I work remotely with clients worldwide—this year alone, I spent 5 weeks in Dubai with my family while continuing to deliver exceptional results for my clients.
When I'm not scaling e-commerce brands, I'm spending time with my two kids, exploring my passion for cars (which led me to automotive engineering in the first place), tinkering with the latest gadgets, or capturing moments through photography. I'm also constantly exploring cutting-edge marketing technologies—from AI-generated creative to mobile wallet marketing—ensuring my clients always have access to strategies that give them a competitive advantage.
I believe that the best marketing combines art and science. Creative excellence captures attention, but data-driven optimization drives results. By balancing both, I create campaigns that not only look great but deliver exceptional ROI.
Most importantly, I understand that every business is unique. There's no one-size-fits-all solution. That's why I take the time to deeply understand your brand, your customers, and your goals before developing a custom strategy tailored specifically to your business.