The OSSA Blog

The Mobile Wallet Pass: The Most Underused Marketing Channel in Local Business

How a Single Digital Card in Your Customer's Phone Can Replace Apps, Paper Tickets, Loyalty Stamps, and Email Campaigns — All at Once

Every local business faces the same invisible problem. They have customers who walk through the door, spend money, enjoy the experience, and then vanish. Wallet pass notifications achieve near 100% deliverability and 22% click-through rates — roughly 5.5x more effective than SMS and up to 11x more effective than email.