When ads die, there's a reason.
I find it in the same order every time. I run accounts spending thousands a day with structures that contradict each other, and both are profitable. Structure isn't the secret. The order the work gets done in is.
Before anything else.
I ask for access to Meta and Business Manager, GA4, Search Console, the store, email and SMS, and TikTok if you run it. Then your seasonality, your history, what worked and why it stopped, and your hard no's. A misconfigured Business Manager can explain bad results on its own, so the plumbing gets checked before the marketing gets judged.
The product, like I'd sell it in person.
I read thousands of reviews, yours and your competitors'. The best angle at my longest client came from proof that already existed: thousands of customer reviews, turned into the reason to buy a gift.
Fix tracking, then set the breakeven.
Pixel plus server events, deduplicated. Then your breakeven ROAS from your real margins. Every kill or scale decision runs on that number.
Concepts, not variations.
Meta reads the ad itself to decide who sees it. Ten recolors of one image reach the same people. New customers come from a new persona, occasion, format or promise, so that's what I test, with enough budget and seven untouched days to learn something.
By money, not by mood.
If one ad eats the budget below breakeven, it goes. If an ad spends big near breakeven with strong clicks, it stays. I call that one the tractor: it looks average on the dashboard and pulls the whole account behind it. Most buyers kill it on day four. Scaling is +50 to 100% once, then 10 to 20% a day while the numbers hold.
Retention, built alongside.
Retention starts with deleting people. At my longest client I removed 40,000 subscribers who had stopped opening, because mailing people who never open teaches Gmail to file you under spam. Then welcome, abandoned cart and browse flows do the heavy lifting. A healthy store makes 20 to 30% of revenue from email and SMS. If yours makes less, that gap has a dollar figure.
What the $5,000 a month covers
- Meta strategy, buying and daily management
- Creative direction: briefs, concepts, review of every ad
- Tracking and measurement you can trust
- Store, email and SMS checked, so nothing downstream wastes what Meta brings in
- Budget plan by season, tied to your breakeven
- A call every two weeks and a one-page money report each month
Running your email and SMS day to day, creative production and leading your team are extra. I quote them on the call, in writing, before anything starts.
Five brands at a time, and I do the work myself. No account handed to a junior.
I'm the wrong person if
- Every agency you've ever hired was useless. All of them? Then I'm probably next.
- You want 10x ROAS on a $2,000 budget. Plenty of people will promise it. Ask them for receipts.
- You want to approve every font and veto every test. You need a designer, not someone to run the account.
- You don't know your product's story and don't want to find out.
- Nobody on your side can grant access or send a photo within a week.
I'd rather lose you on the first call than disappoint you in month three.
Questions founders ask
Why should I believe any of these numbers?
Don't, yet. On the call I'll open the accounts. A screenshot can be faked. A live Ads Manager can't.
Do you guarantee results?
No, and anyone who guarantees a ROAS is lying to close you. I guarantee a full diagnosis, fixed tracking, honest reporting tied to money, and decisions made on your breakeven.
How fast will I see results?
Real signal in weeks, compounding over months. The first month is mostly audit, tracking and customer research. That month is the reason the next ones work.
Do you work with my existing agency or team?
Yes. Sometimes I replace the agency, sometimes I direct it and hold it to the numbers. We decide after the audit, based on what the numbers show.
What do you need from me?
Access on day one, an hour a week from someone who can decide, product samples or photos, and your margins. That's it.
How do contracts work?
There's no long contract. Month to month, invoiced in advance. Either of us can stop at the end of any month. If neither of us is happy, I don't want either of us tied in. Monthly work starts at $5,000: I run your Meta account, with the whole business in view. If you also want me running email and SMS, creative production or your team, I quote that on the call, in writing, before anything starts. The $1,000 audit is credited in full if you hire me within 30 days.
Where are you based?
Romania, with a UK company. I work US hours in the evening, so calls with US founders are normal for me.
Which platforms do you work with?
Meta first, because that's where my results are. Email and SMS on Klaviyo, Mailchimp or Attentive. Shopify or custom-built stores.
Want this run on your account?
Apply and I'll start where I always start: tracking, then the offer, then the ads. If the fault isn't one I can fix, you'll hear that on the call.
Tell me why you wouldn't hire me. Then let me convince you.